Carolina Ingredients Blog
After developing a new idea for a snack seasoning or flavor, do you develop that new flavor seasoning in-house or seek out a strategic partner to develop the flavor seasoning for you?
For many businesses, Carolina Ingredients is that strategic partner. We firmly believe that the best partnerships exist when each entity focuses on what they do best. In our case, that’s developing innovative flavor trends for the many channels of commercial food production.
Our process is simple: Focus on the customer throughout every step. We live by the mantra, “How may we create value for you?”
Do you have a new idea for a holiday ginger bread cookie? Let us start thinking about it in March. Do you want to create a new buffalo ranch flavored popcorn just in time for the start of football tailgating? We will start planning around the time of this year’s innagural NCAA Football Championship series.
Though our average sales cycle is six months to a year, we are able to work under very tight deadlines, as short as 1 month. Why the long average sales cycle? It takes time to bring a new product to market and get it right.
At Carolina Ingredients, we:
Yes, we are thorough! But we capitalize on timely seasoning trends also. With the recent popularity of Korean BBQ and Sriracha, we wanted to join in on all the fun and produce some of these unique flavor trends on our own, with an added twist.
Bringing this type of innovation in-house can certainly pose a challenge. Looking at the bottom line throughout the entire process, every failed attempt at “getting it right” is money spent. Add to this the challenge of seeking out facilities to produce your small-batch flavor on a larger scale. Why not allow the creators of your custom blend to oversee and produce it on a large scale?
A strategic partnership is not going to be the best fit for every company in every instance. However, when faced with a decision to tackle this on your own or allow our flavor-craftsmen to tackle it for you, consider bringing on a talented team that has done this for nearly 25 years.
We learn much and innovate often – Allow us to use this knowledge to create value for you!
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